Word: importance
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Many of those changes either have been made or are under way. A program of tariff cuts and import liberalization has begun for a broad range of goods, including machinery, rubber tires and textiles. Rafael Alunan, a strongly nationalist local manufacturer of synthetic fibers, decries such moves as a "form of economic slavery, a way to keep us poor." Nonetheless, by April 1988, 90% of the country's imports should be free of quotas...
...ritualistic spring tours of Harvard Yard for pre-frosh (perspective freshmen at Swarthmore) take on new import. The high schoolers are doing more than soaking up the surroundings; they are taking note off Harvard's particular linguistics...
This unsettling phenomenon is by no means unique to the auto industry. It is occurring more and more as the U.S. persuades foreign countries to accept import limits on textiles, machine tools, sugar, meat and carbon steel, among other items. As pressure for more trade legislation builds this year in Congress, a growing number of economists and legislators have concluded that there must be a better way to run a quota system...
...idea that shows particular promise is the concept of auctioned quotas. Rather than just giving away the import allowances, proponents ask, why not sell off the quotas to the highest bidders? Under the current system the U.S. leaves it to foreign governments to decide how quotas should be apportioned among their companies, which pay no money for the exporting privileges. But under an auction plan, the U.S.-based companies that import the products would bid directly to the Federal Government for a share of the quota, bringing a whole new source of income to the U.S. Treasury...
Heineken, the most popular import, went for a more casual approach with: "Come to think of it, I'll have a Heineken." Nonchalance notwithstanding, this ad wasn't very visually exciting, featuring a drop of water climbing up the side of a bottle. Don't the Heineken people realize that you can put poodle urine in a bottle, chill it, spray it with water, and watch a little droplet of H2O do exactly the same thing? I finally realized that European countries, who in general make fun of American beer, don't always export their best brew...