Word: importance
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...shipped 350,000 cartons of oranges, grapefruit and lemons directly to Shanghai and Dalian last year--an amount expected to double this year--and recently started a multimedia Chinese marketing campaign. Farm-product traders such as ADM, Bunge and Cargill should also profit by being allowed to set up import and distribution companies...
...example, the company ran a print ad campaign featuring overweight cowboys complaining about the fact that McDonald's France refuses to buy American beef but uses only French, to "guarantee maximum hygienic conditions" - an unsubtle effort to identify the Global Arches with European efforts to block the import of hormone-laced American beef...
...grill the committee, Phillips and his team suggested answers the Chinese might have muffed, such as making them omit the usual "evil-cult" epithet from comments on the underground Falun Gong spiritual movement. Phillips even solved Beijing's dreaded puppy problem. Many Chinese eat dogs, and dog farms import the frozen sperm of St. Bernards to breed quick-growing canine roasters. Beijing officials were certain that Swiss visitors would protest at seeing their rescue pooches on chopsticks, and they wanted a response ready. So, Phillips advised, "just tell them Chinese find it strange that Europeans eat horses...
...Princeton-Harvard game has special import for both Pell and Princeton forward Lisa Rasmussen—especially now that they will face off against each other in their newfound roles as first-line players. The two forwards—natives of Washington, D.C., an area not known for producing hockey talent—grew up within blocks of each other and starred as co-captains of the same high school and club teams...
Somewhat illogically, Germany, for example, permits the import of embryonic stem cells for research but bans the production of cloned embryos. Many countries are now contemplating relaxing such rules as the scientific possibilities and market potential become clearer...