Word: important
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Dates: during 1950-1959
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...rear, has been a fast seller in almost every market it has invaded.* Peppy (top speed: 68) and economical (32 miles to the U.S. gallon), the Volkswagen has become the postwar model T. It outsells all other cars in five European nations, and is so popular that stiff import restrictions have been slapped on it by Belgium, France and Italy. On the Autobahnen of Germany, nearly one out of every two cars is a Volkswagen. In restriction-free Switzerland, Volkswagen sales lead all other makes, including American, by a wide margin. For the U.S. market, Volkswagen Boss Nordhoff knows that...
...Siam and Ceylon, Nordhoff made a last-minute inspection of Volkswagen's third production line at Wolfsburg, now coming into production. It will boost output from 750 to 1,000 cars a day. On top of that, a new distributor-owned assembly plant in Belgium (needed because of import restrictions) this week started up. And Australia, which last week got its first Volkswagen-the 200,000th exported since 1947-will soon have an assembly plant of its own, with an ultimate capacity of 1,000 cars a month...
...should be a share of the free world's arms burden. Another would be to permit more of the fruits of success to reach its own people, thus easing some of the pressure on exporters. To this end, Germany is already working on a plan to lift some import restrictions and cut taxes in order to raise purchasing power. In such ways it can insure its own future as a working capitalist democracy and reduce the threat of a trade war that might split the West in a time of crisis...
Machine guns, mortars, napalm bombs and even jet planes were to be bought through the import-export firm...
Even three years ago, Japan's prices were high on the world market, partly because it could not buy cheap raw materials from China. Today, inflation has boosted Japan's internal prices 59%, and raised its export prices accordingly. As a result, exports are down; imports, mainly consumer goods paid for in U.S. procurement dollars, are up. And last week Japanese businessmen learned that in 1953, for the first time since 1949, U.S. spending had failed to cover the big export-import deficit...