Word: important
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...help, world leaders appear to be waiting for the murder to magically come to an end. With all the wealth and power in this world, why aren't they jumping in to save the people in Darfur? Are Sudanese oil interests and political alliances so important that 50,000 people must be allowed to die? It feels as though we are losing our sense of humanity. My hope for the future of our world is diminished each time we blatantly ignore the needs of our fellow human beings. Kristy Caruso Sauquoit, New York, U.S. A decade after the genocidal murders...
...Still, if China were to discover a major new oil field tomorrow, it takes years to bring production online. So for the next several years at least, China's import requirements will continue to put upward pressure on crude prices. In a report issued last week, the IEA warned that high oil prices will cool global economic growth next year?and China is expected to continue to be the main contributor to growth in oil demand. The IEA report noted, however, that high prices will "galvanize energy-saving efforts and fuel switching away from oil in China and other...
...advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers and long mane befit the college-dorm ambiance...
...finite and rapidly diminishing quantity of oil in the earth, and the United States simply doesn’t have much of it—about 3 percent, to be exact—even counting the Arctic. As our energy consumption continues to increase, we will be forced to import ever-greater quantities of oil. And as domestic reserves dry up these imports will comprise an ever-greater proportion of total consumption...
Song said that the store’s relaxed atmosphere is part of the charm. “We’re not really a franchise like Tealuxe,” she said “They do a lot of blends and probably import a lot of tea in bulk. We’re not big enough for that, but we actually know our farmer...