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...cheer for the import of Scotch whisky, but perhaps there ought to be a stiffer tariff on Scotch whimsey. The latest cinematic highball, High and Dry [TIME, Sept. 13], is every bit as charming as your excellent movie reviewer says it is, in fact, so relentlessly charming that about halfway through one longs for a refreshing draft of Mickey Spillane. But underneath all the charm, the picture is a perfect allegory of America's fate in Europe...

Author: /time Magazine | Title: Letters, Sep. 27, 1954 | 9/27/1954 | See Source »

Hottest Thing in France. Italian-born Motorman Pigozzi, 56, has had a supercharged rise in the French auto business. He left the scrap business in 1926 to become the French distributor of Italy's Fiat cars. When he ran into import and tariff troubles, he took over a small assembly plant in France. In 1934, after assembling 32,000 Fiats, he bought out a bankrupt auto factory near Paris for $300,000 and organized Simca (Sociéte Industrielle de Mécanique et Carrosserie Automobile). Gradually he loosened his ties with Fiat, and today Simca, while it still...

Author: /time Magazine | Title: BUSINESS ABROAD: Ford into Simca | 9/27/1954 | See Source »

...EXPORTERS will get help from the Government to lure new accounts. The Export-Import Bank set up a credit plan so that exporters can give foreign customers up to five years to pay for agricultural and industrial capital goods...

Author: /time Magazine | Title: Time Clock, Sep. 20, 1954 | 9/20/1954 | See Source »

...your story [Aug. 9] on Businessman Gottlieb Duttweiler . . . After World War II the Swiss government decided to continue egg rationing indefinitely, saying it was impossible to produce more than the 1½ eggs per month each Swiss had been allotted during the war. Duttweiler promptly made a deal to import several million eggs, sold them unrationed through his stores, and made the government look awful silly-needless to say, egg rationing was . . . canceled...

Author: /time Magazine | Title: Letters, Sep. 6, 1954 | 9/6/1954 | See Source »

Longer & Wider. Even in Canada pro football is a relative newcomer to big-time sport. Prewar clubs drew small crowds, were no match for the hopped-up enthusiasm of intercollegiate competition. Then the pros began to import popular American stars, and as the quality of pro football picked up, so did the size of the rooting sections. November's Grey Cup. classic-the playoff for the professional championship-began to pack Toronto's Varsity Stadium (capacity...

Author: /time Magazine | Title: Sport: Canadian Football | 9/6/1954 | See Source »

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