Word: impresario
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Freeze-Dried Piquancy. Fireworks dazzled Diaghilev, and the impresario commissioned Stravinsky to write a ballet. The result was the Tartared and feathered The Firebird (1910). This was followed a year later by the even more brilliant Petrouchka, in which the solo piano part projected a Pierrot-like puppet at a Russian fair-a part realized on the stage by the great Nijinsky. Both works were to remain Stravinsky's most popular with the public, to his eventual dismay. They also established his lifelong identification with the dance, which in later years produced notable collaborations with George Balanchine...
...York stage folk, unlike so many of the music crowd seen last week, are capable of reading cue cards, and they have the sensibility and wit not to be so mawkish in their acceptance speeches. But perhaps the major explanation for the supremacy of the Tony programs is the impresario who puts the evening together, Alexander H. Cohen...
...each fighter. And never has a fight been so assiduously merchandised. The job of merchandising fell to Perenchio when he became victor last month in the knee-and-shove competition for broadcasting and other rights to the fight. Among the bidders he is said to have beaten out were Impresario Sonny Werblin, the National Broadcasting Co. and a group of black businessmen. Perenchio did it by offering $5,000,000 cash on the line, to be divided by the fighters...
...Vibrant Impresario. Tyler's policy is to invite four artists a year to produce a suite of prints. Like a mustachioed impresario fussing over his stars, Tyler supplies his charges at Gemini with everything from Arches cover paper to limousines and sushi fish. His first catch was Josef Albers, and the list of his successors reads like a lexicon of the avantgarde. Tyler, as patron, also has his own rules and his own pride of craft. He explains: "Each man will stay about three weeks, doing the drawings and consulting while we're making proofs...
...question should have been addressed to Stan Freberg, the Los Angeles advertising impresario, and the Heinz Company. The soupmaker was unhappy about running second to Campbell's ad campaign. Freberg's advice: "Put all your money in one spot." Heinz gave Freberg the job. Just producing the commercial cost $150,000-probably the largest sum ever budgeted for a one-minute commercial and more than the cost of many 30-minute programs. Never one to do things by halves, Freberg will stage a premiere for the commercial next week at the Beverly Hills Theater, where spotlights will roam...