Word: impresarios
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Last week Procter & Gamble, biggest soap-opera impresario in the land, decided that it was ill-advised to run duplicating shows on NBC's Red and Blue networks, proceeded to cut down on its aerial schedule. While the economical mood was on it, P. & G. also decided to give up its Everyman's Theatre, least popular of its three nocturnal programs, on which it had given radio's wunderkind, Arch Oboler, free rein since last October...
This season Manhattan has seen more spins, leaps, foot-twiddles than it ever had before: 14 weeks of Russian ballet. Last week the Russians (two troupes managed by Impresario Sol Hurok) were on tour. In a smallish theatre a plushy audience (which included Mr. Hurok) beheld a ballet company which seemed as corny as they come. The coryphees were wildly out of step with one another and with the music. The men wore tights, jackets and bow ties which looked like three-a-day vaudeville. The prima ballerinas, apparently a haughty Italian, a frizzy-headed Frenchwoman, an intense Russian, wobbled...
...life have I seen such fire and rhythm!" Platinum-haloed Maestro Leopold Stokowski, who knows fire and rhythm, got Dancer Carmen Amaya to give a special performance for him and his All American Youth Orchestra, willingly paid a fine for keeping the theatre open after midnight. Glossy-domed Impresario Sol Hurok, who knows a good thing even when he doesn't see it, signed up Carmen Amaya by cable for a U.S. visit...
Thus built up, Dancer Amaya arrived in Manhattan last month. Instead of launching her in a concert hall, Impresario Hurok turned her over to a Broadway restaurant, the Beachcomber (home of the multi-rummy Zombie), for $1,000 a week and a cut of the gross. Carmen Amaya makes about $2,000 a week, keeps the Beachcomber roaring with the oles of Manhattan's Latins. For she is a flamenco (gypsy), and the best in her line since Spain's late great La Argentina...
...Valentin settled in Manhattan four years ago, opened a gallery with the help of art-loving Motor Scion Walter P. Chrysler Jr., for whom he had bought many a picture. He quickly made a name as one of the most progressive and choosy of syth Street's art impresarios. But morose Impresario Valentin dislikes selling pictures, would rather have a job in a museum. Says he sadly: "Gallery business is sometimes fun, but I hate having to make money...