Word: impressed
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SPAIN has gone to immense trouble and expense to impress, delight and profit. With great paintings, hot-eyed flamenco dancers, two exceptional restaurants (see below) and a cunning convolution of courtyards and corridors, Spain's entry is Número...
...course, big corporations and some foreign governments that are anxious to impress Americans do not count their immediate profits in dollars and cents. "Where else could we get the undivided attention of a captive audience of 14 million people?" beams Steven Van Voorhis, manager of G.E.'s Progressland. On the other hand, their very success tends to aggravate the problems of smaller, less glamorous exhibitors who have trouble attracting visitors...
...know which side our bread is buttered on." The campaign has also had an inside effect: Avis is trying harder. Before the first ad ran, executives of Avis and of its ad agency-Manhattan's bright, unorthodox Doyle Dane Bernbach-jointly lectured Avis employees in 300 cities to impress on counter girls and car attendants the need for that hard Avis try. They made employees fill out check lists that guard against empty gas tanks, dirty ashtrays and smudged mirrors, passed out "We try harder" lapel buttons...
...least one small part of the vast journalistic empire sees Goldwater as a man-not a monster; with normal dedicated followers-not lunatics; as a staunch Republican who really believes what he preaches-not a showman out to impress the press; and finally, as an honest, but perhaps too frank gentleman who has been mercilessly treated by the mass media...
While slightly larger than pocket size (seven and three-quarters inches wide), the Argument Settler is a useful gadget to carry around for consultation when you want to impress your friends or even take a little of their hard cash betting on such questions as: "Who ran for President with Adlai E. Stevenson as his vice-presidential running mate-and won!" "Which two-term Presidents kept the same Vice Presidents through both terms?" "Which Governor of what state belongs to a party other than the Democratic or Republican?" "Which four Presidents ran as Democratic Republicans?" "Who were Garret...