Word: impression
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...more step toward beginning direct negotiations between the parties," said Shultz. The U.S. will make it clear that it does not recognize the P.L.O.'s self-declared independent state and will not adopt any of the Palestinian objectives in advance of peace talks with Israel. Pelletreau will have to impress upon the P.L.O. that it must convince Israel, and not the U.S., of its readiness to engage in serious negotiations. Nor will the U.S. cease its unflinching support for the Jewish state or let the P.L.O. divide the two allies. But Washington sees its official face-to-face talks with...
...David D'Alessandro of the John Hancock insurance company, who had never run a political ad shop. In mid-September D'Alessandro arranged the Shoot-Out at the Ritz-Carlton, a demeaning screening of potential scripts. In a cavernous baroque banquet room, ad-makers flipped through their storyboards to impress the new team. It was an amateurish tryout that produced more bitterness than ads. Among those produced was a semicoherent series ridiculing Bush's handlers. Although they are certain to form the core of Kennedy School seminars for the next four years, they baffled viewers. "His people weren't ready...
...superbly symbiotic arrangement. The celebrity media fill their space and time; the hype Houdinis manage simultaneously to alert and to anesthetize the moviegoer. At times, they stroke and stoke each other. "Appearances on a lot of shows are designed to impress the media rather than the public," says Warren Cowan, chairman of the Rogers & Cowan agency. "Writers and editors watch the morning shows, say, and decide to check the stories out." For the sake of detente, these natural adversaries must get along to get ahead. "Some journalists say that the publicity machine isn't worth the powder it would take...
...shows get, it is inexcusable to have feedback obscuring the performers' voices. In addition, the accompanying rock band overpowers the singers voices. Even by the third performance these problems still hadn't been worked out. But sound problems aside, this Evita is, as Eva describes Buenos Aires, "certain to impress...
...when Presley's death was announced, a Hollywood mourner observed, "Good career move." Never was cynicism more prophetic. The singer's estate is valued today at $50 million, ten times what it was when he was alive. A new movie, Heartbreak Hotel, imagines a '70s teenager kidnaping Elvis to impress his mom, and Elvis: An American Musical is touring the country this fall. An Elvis postage stamp is probably next, once proponents agree on which image -- that of the young or the middle-aged star -- should appear on it. And one can call an 800 number and get details about...