Word: impreza
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...either. Toyota's U.S. sales were off 16% last year. Yet Subaru was positive to the tune of 491 cars. The company sold 187,699 vehicles last year, led by value-driven models like the Forester SUV and Outback wagon ($19,995 to $22,295) and the muscled-up Impreza WRX ($24,995), a small sedan. (See pictures of the remains of Detroit...
...accomplish both, the company expanded its safety-first image to one that includes better performance and more fun. After all, who wants to motor around in the equivalent of all-wheel-drive bubble wrap? California, a vital auto market, discovered Subaru courtesy of models like the Impreza WRX. All-wheel drive is terrific in the Sierras, but in the Los Angeles Basin, it's more about performance, which the 265-hp, intercooled, turbocharged WRX could address. The muscle models scored well with younger drivers and allowed Subaru to get more exposure for its full line...
This was an interesting weekend to go car shopping. We had concluded it was time to replace our trusty Subaru, which after long and faithful service deserved a dignified retirement. So we trolled Consumer Reports and headed off for some test drives, sniffed at the Mazda 3, petted an Impreza, focused on a Focus before falling for the Honda Civic - which thanks to its redesign looks nifty, drives nicely, has more airbags than you can count and, above all, gets 40 mpg on the highway...
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