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...artists. Jimmy and Doug's Farm Club reflects the changed environment: it's a hybrid of a traditional record label and a freewheeling, indie-friendly MP3 site. While the music of artists officially signed by the Farm Club will be promoted and marketed by Interscope or another Universal imprint (and given face time on the label's USA Network television show), the website will allow undiscovered bands to upload their songs...
...this week when a new story by horror impresario Stephen King is released, at the witchy hour of 12:01 a.m. E.T. on March 14, exclusively in electronic form. The 16,000-word tale, Riding the Bullet, issued jointly by Simon & Schuster and Philtrum Press, King's personal publishing imprint, can be ordered online for $2.50 in formats compatible with a variety of e-book and computer devices...
HarperCollins publisher JUDITH REGAN has cultivated unlikely authors before (neither Howard Stern nor Kathie Lee Gifford is likely to qualify for Modern Language Association membership), but the doyen of the best-seller list may have topped herself with The Eyebrow, a book due out this spring from her own imprint on eyebrow upkeep by...the woman who plucks Regan's eyebrows. "Robyn Cosio changed my life," Regan gushed to Publishers Weekly. "With a swift move of her hand, she reshaped my eyebrows, giving me the instant facelift I needed." Cosio is no pedestrian plucker; she often reshapes 50 brows...
...reach niche audiences makes e-publishing especially attractive to authors who don't fit a mold. Leta Nolan Childers of Fort Pierre, S.D., writes novels she calls "comedy romances" that combine the passion of conventional bodice rippers with a dose of silliness. In 1998 she turned to e-imprint DiskUs Publishing, then a tiny operation run by free-lance journalist Marilyn Nesbitt out of her house in Albany, Ind. Childers' submission, The Best Laid Plans, was accepted within weeks and went on sale in January 1999. She became probably the top-selling e-author in the U.S.--and possibly...
...cyberspace brands are not exempt from an old law of advertising that says share of mind leads to share of market. It's no wonder, then, that Web companies are widely dependent on the tube, as well as newspapers, magazines (thank you very much), radio and billboards, to imprint their brand names on as many brains as possible--particularly consumers who aren't online...