Word: in-flight
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East/West Network rules the friendly skies of in-flight monthlies...
...In-flight magazines, those airline-sponsored throwaways, used to be as bland and insubstantial as inflight food. Now they are expensively produced, professionally edited and immensely prosperous. Ten leading airline monthlies last year carried advertising worth $20 million, or double the amount three years...
...pilot of those ten gravy planes and the man most responsible for the in-flight magazine industry's takeoff is Jeffrey S. Butler, 39. A onetime Pacific Southwest Airlines public relations director, Butler made a previous contribution to aviation history by outfitting PSA stewardesses in tangerine-colored hot pants. When PSA balked at his plan to put out an in-flight magazine, he formed East/West Network, Inc. Butler gradually picked up other clients, and today the Los Angeles-based firm publishes magazines for PSA, Allegheny, Continental, Eastern, Hughes Airwest, Ozark, Pan Am, Southern, Texas International and United.* East/West figures...
Yielding to the revolutionary changes that have occurred in the travel business, the 108-member International Air Transport Association (IATA) abandoned its 33-year-old role as the industry's fare fixing cartel. It also gave up its authority to regulate in-flight meals, drinks and enter tainment, and will henceforth confine itself to such noncompetitive matters as safety standards, security and ticket exchange arrangements...
Anarchists killed U.S. President William McKinley, not to mention a host of European royalty. Even seemingly contemporary techniques of terror have been tested by time. Rebellious Bedouins seized French planes in the 1920s. The first in-flight skyjacking took place in 1931, when a plane was commandeered by antiregime forces during a coup in Peru...