Word: in-flight
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...fragment of a story does concentrate on the perils caused by widening a highway by a small town, but the subject there is arbitrariness, not tension; another makes some peripheral play about in-flight motion pictures. But because Cheever and his creations are mainly so tradition-bound, his chronicles of disorder and lack of faith make the needs for faith and order cry out even louder. And Cheever is such a consistently honest and witty writer, carefully building up his characters through dialogue and their own partial vision of the world, and then thrusting them up against unexpected circumstance, that...
...company filming Forty Carats for five days over the Greek countryside. Then he startled the star by announcing that he was traveling with her to Hollywood for still more conversations. Trapped by her seat belt, Ullmann talked at length about her life and work, pausing only to watch an in-flight movie...
Some years ago, airlines discovered a new way to bore passengers and lose money besides: they began distributing free in-flight magazines filled largely by predictable articles about the glories of resorts along the airlines' routes. They succeeded neither in interesting readers nor in luring many advertisers. Now, however, the in-flights are changing from expensive throwaways to solid publishing ventures, with a relatively new book, American Airlines' The American Way, jetting into the lead. The American Way is expected to earn $25,000 to $50,000 this year-the first significant profit ever turned by an inflight...
...Caldwells saw no reason why an in-flight magazine should not draw enough advertising to earn an eventual profit; airline passengers, after all, tend to be affluent people with sophisticated buying tastes. But they realized that first they had to offer passengers something more interesting than the traditional public-relations puffery. Accordingly, the Caldwells commissioned artists such as Peter Max and Alexander Calder to paint covers and other art work that by now has won more than 30 art awards, and got name authors like James Michener, Pearl Buck and Nathaniel Benchly to write for them. Recent issues have roamed...
...Caldwells, they are building an in-flight mini-empire. In 1970, they started Northwest's Passages, making Caldwell Communications the only company publishing two major in-flights. The next step is to get money from readers as well as advertisers. Some issues of The American Way contain order blanks offering a year's subscription at $7.50 to passengers who want it at home...