Word: inaugurationâ
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...wear. In 1850, when Brooks' sons took over the family business, they changed the name to Brooks Brothers, with the Golden Fleece as its trademark. By 1865 the brand had already firmly established its place in U.S. history: Abraham Lincoln wore a Brooks Brothers coat to his second Inauguration???and was wearing it again the night he was assassinated. Later, Charles Lindbergh celebrated his famous flight in a Brooks Brothers suit, and Clark Gable frequently placed custom orders. The brand was popular in academic institutions as well, and the polo coat became the uniform at places like Miss Porter...
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