Word: inc
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Dates: during 1960-1969
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Smashing Success. In early 1931, Time Inc. launched a new project that had an extraordinary impact on radio broadcasting and later on movie news reporting: THE MARCH OF TIME. Put together by Roy Larsen, TIME's vice president (now chairman of the Time Inc. executive committee), THE MARCH OF TIME could fairly claim to have been the precursor of the TV documentary. Under the aegis of Larsen and Producer Louis de Rochemont, it produced hundreds of provocative films for 15 years before being phased out in the face of TV in 1951. In addition to its value...
LIFE was such a smashing success that it nearly smashed Time Inc. Its first run, Nov. 23, 1936, was 466,000 copies?but that was far from enough to meet demand. Succeeding issues of higher runs were similarly grabbed up. LIFE's advertising rates had been set for the first year with the expectation of a small and slowly growing circulation. When the demand for it went beyond the capacity of the presses to print, advertisers swarmed aboard for a free ride, while the bills for paper and ink alone swallowed up the magazine's revenues?and then some. Before...
...Profit. In the first 15 years of Time Inc., Henry Luce was publisher as well as editor, involved in the planning of major circulation drives, advertising promotion and company investments. His business and administrative ability was as decisive a factor in the company's success as his editorial and news judgment. For many months, he concentrated on getting LIFE going, leaving his other magazines?Time Inc. had also acquired ARCHITECTURAL FORUM ?pretty much to themselves. While LIFE was growing strong enough to walk on its own, Luce reorganized management by announcing that henceforth every magazine would have...
...years during and after the war, Luce played an active part in the editorial direction of the magazines, sitting in frequently as managing editor of TIME. Time Inc. emerged from the war with a team of correspondents who eventually became the TIME-LIFE News Service, the world's largest magazine news-gathering operation. It set up a TIME-LIFE International division to publish both magazines abroad...
...education explosion. Since 1965, Raytheon has bought Boston's B.C. Heath, Xerox has assumed control of the Wesleyan University Press, and RCA, parent of CBS's great rival, NBC, has taken over Random House, is also diversifying in other ways (see following story). Time Inc. and General Electric have gone into a fifty-fifty partnership in a new firm called General Learning Corp. Beverly Hills-based Litton Industries plans to buy the American Book...