Word: inc
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Dates: during 1960-1969
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Gone are the days when small chil dren played contentedly with featureless rag dolls. Today's vogue is for realism, and toymakers now turn out dolls that can walk, talk, cry and even wet. When Frank Caplan, general manager of Creative Playthings, Inc., spotted a French doll called Petit Frere at Nürnberg's doll fair last March, he jumped at the opportunity to buy up distribution rights for the U.S. Renamed "Little Brother," the doll has a sweet angelic face, is, in fact, modeled after a Verrocchio Renaissance cherub in the Palazzo Vecchio in Florence...
...list goes from A (Apex Amusement Inc.) to Z (Zenith Vending Corp.) and shows how widely the racketeers have diversified. The report lists food processing, restaurants, real estate, auto sales, brokerage houses, travel agencies, shopping centers, motels and radio and TV manufacturing as having been infiltrated by the syndicate. Fiore Buccieri, cited by the commission as one of the top 13, is secretary of the B & B Finance Co. His colleague Joseph DiVarco is a partner in a haberdashery...
...usually for the family. To win over to particular brands this rising number of sippers and shoppers, the industry is doing everything from putting out primers on cordials (National Distillers Products Co.) to promoting fashion shows in which the clothes carry I. W. Harper Kentucky Bourbon labels (Schenley Industries Inc.). Currently, $25 million worth of holiday wrapping is being tucked around package goods to give it a glossy, eye-catching sheen for the Christmas trade, which accounts for 15% of all sales. The color combinations of blue, green and lavender and the expensive embossed paper and fabric wrappings are mainly...
Until 1958, under the code of the Distilled Spirits Institute, the industry trade organization, women models could not appear in liquor advertising. When the code was eased, Heublein, Inc., pioneered with a bottled-martini ad that included two cocktails on a table, a smiling young matron, and the phrase: "A wife's warmest welcome is well chilled." At first, like the Heublein lady, women could not be shown touching a glass or a bottle. Canadian Club's new approach indicates that women can share both the adventure and the whisky. The most recent Seagram gin ad shows...
...middleman between Artist Whitman and his engineers was a one-year-old organization called EAT (Experiments in Art and Technology, Inc.), which operates under an $8,000 grant from New York State, and expects to provide artists with the scientific savvy to produce even more far-out art. Among EAT's first private backers, each of which has put up $1,000 to encourage the liaison between art and industry and will lend its technicians to the cause, are A.T. & T., IBM and the A.F.L.-C.I.O...