Word: ince
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Dates: during 1930-1939
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Sperry Corp. owns Ford Instrument Co. which makes naval gunfire control devices in its closely guarded plant at Long Island City, N. Y., recently bought Waterbury (Conn.) Tool Co. and Vickers, Inc., of Detroit, which manufacture hydraulic pumps and variable speed transmissions. But it is proudest of its biggest and oldest subsidiary, Sperry Gyroscope Co. of Brooklyn and of its English brother, Sperry Gyroscope Co., Ltd., which has just set up a new factory in the English Midlands, to carry on if its London plant is bombed...
Three years ago Phoenix became interested in Loft, Inc., a $10,000,000 Manhattan candy-&-restaurant chain. It lent Loft some $600,000. It also dug into its strongbox for collateral on which Loft borrowed another $400,000 in bank loans, further backed up by Phoenix' endorsement. For such help in a crisis Phoenix got options on 300,000 shares of Loft at $1.50, on 200,000 shares additional at $2. But since Loft had lost money every year since 1934 this did not look like too promising an investment. Last year Loft stock got down...
...Hearst magazines is Good Housekeeping. Pioneering in insisting on respectable advertising copy, it has grown buxom from advertising brought in by the seals of approval it issues to manufacturers and by its money-back guarantee to consumers. This week the Federal Trade Commission filed a complaint against Hearst Magazines Inc., charging Good Housekeeping with "misleading and deceptive acts and practices in the issuance of guarantys, seals of approval and the publication in its advertising pages of grossly exaggerated and false claims for products advertised therein." Further charges...
...sudden the magazine was taken up by a bunch of sporting socialites and began going great guns. Oliver Davis ("Three Dagger") Keep, who had been promotion manager of The Condé Nast Publications Inc., bought control and, later joined by a rich college (Williams) friend named Archbold Van Beuren, began promoting Cue all over the Metropolitan area. Now a 58-page "Weekly Magazine of New York Life," jamful of information about everything from radio programs to de luxe cruises, Cue this week became a full-size (7 ⅞ x 11 ¼ in.) magazine and published its first national edition...
Mighty Midget. Billy Rose Exposition Spectacles, Inc., which leases the Marine Amphitheatre from New York State and the Fair Corp., has no one on its payroll quite so spectacular as Billy Rose. His pressagent, Dick Maney, has dubbed him The Mighty Midget, The Mad Mahout, etc! A competitor once remarked that Rose's definition of a "myriad" was 18 girls, but that is only one of his accomplishments since he was born Rosenberg in Manhattan, 40 years...