Word: ince
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Dates: during 1930-1939
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...years ago when Publisher David A. Smart sold a fashion feature, produced by Esquire artists, to 100 papers. This year, with newspaper advertising revenues rising, smart Mr. Smart figured that it would be a good time to offer papers some other features as well. Last July Esquire Features, Inc. was quietly formed in Chicago, Esquire's home town. From the Chicago News went able, owlish Howard Denby to be the new syndicate's vice president and editor. Quickly Mr. Denby allied the Esquire syndicate with the News by arranging for it to market two News features, Howard Vincent...
...journalist, but of Irene Castle McLaughlin, America's pre-War Glamor Girl, now a Chicago socialite and that city's most noted dog-lover. From each 25? fee collected, Mrs. McLaughlin gets a portion. Questioners are also incipient customers for stores selling hats sold by Irene Castle, Inc. A ringing silver flood of 1,000 quarters a day last week indicated that Mrs. McLaughlin's latest professional venture was a big success...
...possibilities than the Formfit job brought forth. Soon Adman George Enzinger had Mrs. McLaughlin running a retail hat shop on Chicago's smart Near North Side. When the hat shop was abandoned, Mrs. McLaughlin went into the wholesale millinery trade. As designer and working boss of Irene Castle, Inc., she has toured the West, put her product in 52 stores in 52 cities. Both comely Mrs. McLaughlin and her 11-year-old daughter Barbara Irene are walking advertisements for "Irene Castle Hats." Calling on the trade, Mrs. McLaughlin often carries along a dog from her dog haven, "Orphans...
...more subtle job is being done by N. W. Aver & Son. Inc. On its own hook this Philadelphia advertising agency is running every week on the cover of Printers' Ink a brief story about the accomplishments of some industry ("Mother Is On A Five-Day Week"), the importance of some business practice ("Joe And The Corporate Surplus"), the value of industrial research ("White Rats And Healthy Babies"). The copy goes in for such facts as that U. S. citizens have added more than two inches to their stature in the past 50 years, that it requires about...
...Since then Allegheny Steel (which dropped the "Iron" in 1905) has lost money in only one year-1932. Hicks and Sheldon interests still own most of it. In 1923 Allegheny became the first commercial U. S. producer of stainless steel, licensed under German patents held by the Chemical Foundation, Inc.* Today, with the company near the top of its class, the piles of scrap steel around Allegheny mills are brilliantly rustless...