Word: ince
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Dates: during 1930-1939
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...paid $40 apiece for tickets, highest box-office price since 1929. Unlike many major prizefights of the last five years, it failed to end in a foul or a disputed decision. It launched what promises to be a successful season for a new promoting organization, 20th Century Sporting Club Inc., run by Tex Rickard's onetime right-hand man, Mike Jacobs, in opposition to Madison Square Garden Corp. which Rickard founded. It caused twelve deaths from excitement. Adolf Hitler congratulated the winner. What made the fight remarkable, however, was none of these facts. It was remarkable because...
First put into service in 1934 by Transcontinental & Western Air Inc., the DC2 revolutionized air transport the world over. A 14-passenger, all-metal monoplane with a cruising speed of 185 m.p.h., it outmoded practically all former equipment, became standard on most major U. S. airlines. When a DC2 took second place in the 1934 MacRobertson air race from England to Australia, was beaten only by a special racer, Europe too "went Douglas." By last week, the booming Douglas plant at Santa Monica had delivered not only 81 DC-2's in the U. S. at $80,000 apiece...
...turning out some $4,000,000 worth of copy annually for Batten, Barton, Durstine & Osborn in Manhattan. Few months before the stock-market crash, Adman Benton, then 29, and Adman Bowles, then 28, went into the New York Secretary of State's office, came out as Benton & Bowles, Inc. Glib Partner Bowles began to write copy. Aggressive Partner Benton went out to sell...
...boost when it handed Salesman Benton six big food accounts on his birthday in 1932, still entrusts it with a handsome slice of its $10,000,000 annual advertising budget. One of Benton & Bowles's smartest stunts was to cash in on 1933 Repeal sentiment for Adolf Gobel, Inc. (frankfurters). Tired of writing about food, food, food, B. & B. called up 200 women in Manhattan, found only seven in favor of the 18th Amendment. Promptly they spread copy predicting return of beer and plugging its time-honored connection with spiced meats. Kernel of the campaign was Gobel...
Much in the news last week was James Henry Rand Jr., bulky president of Remington-Rand Inc., world's biggest maker of office equipment. He became Samuel Insull's first big radio customer, putting on a news program over the new Affiliated Broadcast Co. network (TIME, Feb. 24). He reported a $3,000,000 profit for his fiscal year through March, a whopping increase over the $1,750,000 earned the year before. And he settled to his satisfaction one of the most curious strikes in the history of U. S. Labor...