Word: ince
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Dates: during 1940-1949
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Many companies worried less about prices than the psychological approach. One method has been to make receivers smaller and less noticeable. Maico Co., Inc. goes after women customers with receivers that look like earrings, costing $231 (TIME, June 16). Beltone Hearing Aid Co. was plugging a 5-oz., 3-in. by 2-in. amplifier as the "world's smallest hearing aid" (price: $167.50). The aid, said Beltone, used the same principle as the proximity fuse developed during...
...Hollywood, Technicolor is a magic word. On movie marquees, it automatically increases the gross of a film as much as 25%. But during the booming war years the word was not so magical to Technicolor, Inc. Hampered by strikes and shortages, its earnings were just soso...
Last week, Technicolor, Inc. proudly announced that the old magic was finally working for it too. In its annual report, the company reported record net profits of $1,422,752 in 1947, more than three times those of 1946. What was even better, Technicolor was booked up solid for at least a year, even though it is expanding production...
...Light. The Federal Trade Commission ordered Willys-Overland Motors, Inc. to stop advertising that it had created or designed the "jeep." Said FTC: although Willys-Overland "made an outstanding contribution in its powerful engine as well as in other features of the vehicle," the credit belonged jointly to four companies-Willys-Overland, American Bantam Car Co., Ford Motor Co., Spicer Manufacturing Co. (now Dana Corp.)-and the Army...
...technological front, "teevee" was also busy. Last week there was a spate of new developments. Arcturus Radio & Television Corp. was readying sets that need no aerials at all (price: around $400 to $1,400). Electronic Laboratories, Inc. began marketing a plug-in gadget ($80 for table models; $120 for consoles) to make sets work on direct current, thereby adding 300,000 potential customers in Manhattan alone...