Word: ince
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Dates: during 1960-1969
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...more involved with sports. Last week NBC President Julian Goodman in Manhattan and Golfer Arnold Palmer in Miami (he was there for the $100,000 Doral Open) let it be known that the network would buy five of Arnie's eight companies, including the multifarious Arnold Palmer Enterprises, Inc., of which he now owns 60%. NBC will also sign on President Palmer himself as an NBC sportscaster...
Almost unnoticed beyond Madison Avenue was the brief announcement last month that the ad agency of Kastor Foote Hilton & Atherton Inc. had changed its name to just plain Emerson Foote, Inc. The switch was significant: it meant that Emerson Foote, 60, had once again set up shop in a serious...
Peripatetic President. When Lasker retired and sold off Lord & Thomas to his employees, Foote led the reorganization of the company into today's Foote, Cone & Belding, Inc. He stayed on for eight years, then in 1951 shifted over to bigger McCann-Erickson, Inc. as a vice president. Even in a peripatetic business, Foote moved around more than most. He left McCann not once but twice, the first time over "policy differences," the second because of what he describes as a crisis of conscience. A reformed chain smoker who worried increasingly about cancer, Foote finally decided not to work...
...wrote one more piece of copy. It ran in Advertising Age, and in it Emerson Foote asked for "another opportunity to serve in the advertising business." Sorting out 100 responses, Foote took up an offer to buy in and become president of Kastor, Hilton, Chesley, Clifford & Atherton, Inc., which was then reeling from a scandal concerning Regimen tablets. Kastor Hilton had been fined $50,000 for falsely claiming that Regimen was an effective weight reducer-the first time an agency was also held liable for defrauding the public...
...incarnation in advertising," he is intent on making the shop illustrious again. Says Foote of the Regimen affair: "That hurt us. We lost accounts totaling $2,500,000 as a result of the conviction, and we found it a handicap both in attracting business and people." Today Emerson Foote, Inc.'s billings are $9,100,000 v. $14 million at Kastor Hilton's peak...