Word: ince
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Dates: during 1960-1969
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Drizzle & Drench. With such lucrative fees available, Siday is exploring new ways to exploit the electronic hard sell. His latest creation is Identitones, Inc., a package of 50 "sound images," which has already been snapped up by radio stations in Columbus and Cleve land, Baltimore and New York City. Because of the similarity of radio programming, explains Siday, "it is very important that the listener know what station he is listening to." In addition to a six-note electronic theme that ham mers home the station's call letters in a dozen variations, Siday's package includes...
...George Braziller Inc. will publish Rickey's first book, Constructivism: Its Legacy and Its Heirs, in the spring...
...what is virtually a new career, the Captain is learning that newspapering takes far more concentration and time than all his other interests. And this fall he will have to concentrate more than ever on his paper because it faces serious competition for the first time. Cowles Communications, Inc. plans to start a Long Island daily, the Suffolk Sun, in mid-November...
...Massachusetts, polls taken by John F. Kraft Inc. for the American Broadcasting Co. showed Brooke leading Peabody, 44% to 40%, with 16% undecided. In the race for Governor, Kraft reported Republican Incumbent John Volpe and Democrat Edward McCormack tied at 43% each, with 14% undecided...
...rapidly growing and robustly competitive business of auto and truck rentals, Avis, Inc., makes much of the fact that it is only a hard-trying No. 2. Obviously, No. 1 is the Hertz Corp., with a rental fleet now totaling 125,000 vehicles. Hertz's familiar yellow signs are out in 98 countries, most recently including Finland, New Guinea and the Dominican Republic. Revenues this year will top $300 million...