Word: ince
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Dates: during 1960-1969
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...loyalty to the author, true-blue Rings fanciers ignore the edition published by Ace Books, Inc., which was not authorized by Tolkien, and favor instead the version brought out by Ballantine Books and personally approved...
Critics, including the Tobacco Institute Inc., as well as many doctors, quickly pointed out that beagles are not humans, and more important, that humans smoke differently. They rarely inhale five times in a row, and they normally do not smoke butts down to less than a quarter of an inch, as the dogs did. Nonetheless, the dead beagles provided the first controlled experimental evidence of the relationship of cigarettes to lung damage...
...Angeles street corner last week, solicitors for Audience Surveys Inc. invited passers-by to a free "evening of entertainment" at a theater on Sunset Boulevard. The entertainment consisted of previews of two new television series, and all that the survey company asked of its audience was that each guest manipulate a rheostat-like dial during the show-twist it counterclockwise toward "very dull" or clockwise toward "very good" as the mood struck. On both coasts, CBS's Program Analyzer Unit conducts similar screenings, except that CBS's sample viewers operate not dials but buttons-pushing the green...
Last week Hertz announced that effective Dec. 1, it will switch its domestic advertising account from Norman, Craig & Kummel to Carl Ally Inc. Ally is a four-year-old agency, so small (ten clients, 76 employees) that its annual billings of $11.5 million are hardly larger than those of its new client ($7,000,000-$9,000,000). Board Chairman Carl Ally, 42, along with his two top vice presidents, previously worked for Detroit's Campbell-Ewald, which had the Hertz account from 1934 to 1959. Says Ally of his acquisition: "We needed someone really big to jump...
...science of commerce." Last week he completed a deal that, by combining his assets, makes him stronger than ever. Without spending a penny of his own, he arranged to buy out 69-year-old M. Lincoln Schuster, his partner in Simon & Schuster, and merged that company into Pocket Books, Inc. To do this, Shimkin first had S. & S. take $2,000,000 from its operating funds, pay it to Schuster for his half of the company. That gave Shimkin control over 100% of S. & S. stock, which he then turned over to publicly owned Pocket Books in return...