Word: ince
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Dates: during 1960-1969
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...Every man who feels a desire to preach is a preacher," says Kirby James Hensley. " And I never met anyone who wasn't a preacher." As president of the freewheeling Universal Life Church Inc., of Modesto, Calif., Hensley is a man of his word. Last week alone he appointed more than 1,000 new ministers in his church, and if a clergy head count is any index of growth, the Universal Life Church may well be the fastest-growing denomination in the U.S. There are already well over 18,000 ministers in Hensley's church. If the present...
...half-serious flights of fancy, humorists have lately envisioned an economic future in which International Everything, Inc. and about a dozen similar finance-manufacturing-retailing combines take over half of the nation's business. Corporate consolidation has a long way to go to reach such extremes, but it is certainly moving in that direction at an accelerating speed. Never before have U.S. companies been caught in such a powerful and persistent tide of mergers, raids and takeover attempts. The volume of mergers doubled last year, when firms paid a record $43 billion-mostly in securities-to acquire...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...
Members of Harvard Student Agencies, Inc. wrangled over professionalization, public image, and Boston After Dark at their annual meeting last night...
...triumphal enthusiasm of Boston's new artists' groups rebounds in the gallery. Groups like the Boston Studio Coalition, Art and Technology Inc., and the Institute of Contemporary Art know that they are firm in their grasp. Finally, one is comfortable with the heirs of Abstract Expressionism, all of them. We are at last joyfully in our own century...