Word: ince
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Dates: during 1960-1969
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Studebaker has shelved its plans for a four-cylinder Lark, but Egbert is working with Raymond Loewy & William Snaith, Inc. to produce a restyled six-cylinder model by 1963 and a completely redesigned 1964 Lark. To make up the costs of his program and show a profit by next year, he figures he must get 3% of the auto market v. 1.6% last year...
...hard time keeping its own shiny. Admen have learned to put up with image-smashing by professors, but what really hurts is when one of their own hacks away at the pedestal. Last week, on a Washington television program, ex-Adman (cofounder of the high-powered agency, Benton & Bowles, Inc.), ex-Bureaucrat (OPA price administrator), ex-Governor (of Connecticut), ex-Ambassador (to India), ex-Congressman and now Under Secretary of State Chester Bowles committed the Madison Avenue equivalent of treason: he dismissed his advertising career as a youthful mistake...
Sitting as the U.S. Court of Appeals for the Second Circuit, the judges heard an appeal in the case of Great Northern Insurance Co., Inc., defendant, vs. Jonathan Hammond, plaintiff. The plaintiff, argued by the Magruder Club, contended that the transfer of a suit to collect damages in an automobile accident from a Wisconsin to a New York court, on request of the defendant, was improper, and should be reversed. The defendant maintained that New York law should apply, and that the case should be dismissed...
Dentsu's only competition in Japan comes from Hakuhodo, Inc. ($40 million in billings), which recently tied up with the U.S.'s McCann-Erickson to challenge Dentsu for international business. Yoshida does not underestimate the threat of McCann-Erickson-Hakuhodo, Inc. Last fall Japan's Foreign Minister offered him a diplomatic post as roving ambassador. Yoshida turned the offer down: he was needed at Dentsu...
...four, all American: J. Walter Thompson; Interpublic, Inc. (the parent corporation of McCann-Erickson); Young & Rubicam; Batten, Barton, Durstine & Osborn...