Word: ince
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Dates: during 1960-1969
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...included in the FCC testimony was this directive issued by the Prate, Preen and Blough Agency for Blastwell, Inc., small-arms manufacturer: "Competitive methods of 'death' dealing, such as head-bashing, ax-hacking, plank-walking or feeding to soldier ants are prohibited on our private-eye show, Johnny Contusion. Not all actors need be armed, but where it seems 'natural,' Blastwell pistols should be worn. It is absolutely essential that all pistol shots hit their targets. 'Death' should be swift and sure, but on the other hand there should be no shots of messy...
Orders for the new series, through a record-of-the-month sort of operation known as Shakespeare Recording Society Inc. (4,000 members so far), are "twelve times what we expected," notes Partner Mantell. She once said: "After studying Greek, Gothic and Sanskrit, we were obviously unfitted for anything." Now she admits: "We apparently had a streak of business sense...
...salesmen across the U.S., Grolier Inc., publisher of America's oldest encyclopedia, last week handed out an odd-looking new product to sell door to door. A green, windowed, sheet-metal box slightly larger than a typewriter and weighing 7½Ibs., the new product is a teaching machine. Grolier salesmen will sell it along with The Book of Knowledge and the Americana as a help to home learning, but the ultimate stakes are much higher. Grolier President Edward J. McCabe Jr. hopes it will be the first big step toward revolutionizing the $300 million-a-year textbook industry...
...Teachers? The Min-Max was invented by Albuquerque's Teaching Machines Inc.. a group of psychologists who already have programed, or composed, seven courses, ranging from elementary spelling to college statistics that are ready for sale by Grolier for $5 to $15 each. Programing is an outgrowth of psychological experiments with animals, which can be taught complicated tricks on a one-step-at-a-time basis if frequently rewarded. Harvard Psychologist B. Frederic Skinner, 56, is the leader in adapting animal conditioning techniques to teaching humans; most machine programing follows his basic research experiments on Harvard and Radcliffe...
...shell on the home buyer's plot. Walter houses sell for $1,095 to $3,495 depending on size and style, and he keeps costs down by paying his builders a fixed fee per house, supplying everything except lumber for the construction from his own Dixie Building Supplies Inc. Last year Walter cleared an average of $1,000 profit on every house he built, on an average sales price of only $2,500. Even so, the home buyer saves 20% to 25% on his shell, claims Walter, compared to the cost if the buyer contracted...