Word: ince
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Dates: during 1960-1969
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...UNIVERSAL BASEBALL ASSOCIATION, INC., J. HENRY WAUGH, PROP., by Robert Coover. The cosmos is an intricate baseball game, or is it vice versa, in this entertaining allegory about an accountant who destroys himself when he relinquishes reality for illusion...
...illuminated by invisible infra-red laser beams. Peeling Potatoes. The various laser wave lengths, about 1,000 times shorter than those of the microwaves used in conventional radar, make laser altimeters, range finders and aerial mappers remarkably accurate. In a demonstration of a laser distance-measuring device, Spectra-Physics, Inc. flew the instrument over a Philadelphia high school stadium at an altitude of 1,000 ft. A conventional radar altimeter would have indicated only the slope of the stadium; the laser picked out each row of seats, the one-foot space between each row, and even the slight depression...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...
...flying service and more than 30,000 acres of land on which he envisions building a supersonic jet airport to serve the entire West Coast. Last week Hughes turned his attention eastward. Through his Hughes Tool Co., he offered to buy 2,000,000 shares of American Broadcasting Companies, Inc. or a 39% share of ABC stock that would cost him a cool...
...UNIVERSAL BASEBALL ASSOCIATION, INC., J. HENRY WAUGH, PROP, by Robert Coover. 242 pages. Random House...