Word: ince
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Dates: during 1960-1969
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Meanwhile, Australians John Newcombe and Tony Roche, together with six other members of Dave Dixon's professional World Championship Tennis Inc., began a six-month tour in Kansas City, Mo., last week garbed in gaudy green, yellow, blue and red shirts, some with socks to match. "Color is good and correct for tennis," insists Dixon. "In fact, today white looks washed out and bush league." Surprisingly, the argument is gaining support, even in traditional circles. Says Walter Elcock, president of Brookline's Longwood Cricket Club, where players have worn only whites since 1877: "So many changes are being...
...sometimes the life-span-of TV spot commercials. In the wake of the new demand for ever more artful, imaginative copy, "creative" men are climbing into the top salary brackets. "The lunatics have taken over the asylum," says Jack Roberts, 48, co-founder of Los Angeles' Carson-Roberts Inc. As a creative copywriter himself, Roberts is delighted with the revolution...
...Manhattan alone, more than 30 new agencies opened last year. Mostly, the newcomers hope to match the success of Wells, Rich, Greene Inc., whose imaginative ads (Braniff, Benson & Hedges) have won it billings worth $80 million in just 22 months. Ranging from agencies like Chicago's Altman, Bratrude & Soforth (which stands for the rest of the firm, currently one account man and one secretary) to "think tanks" like Manhattan's Will Graham Co., which peddles ideas to bigger firms, the new shops are short on staff but long on creative charisma...
...about to retire. Like any self-respecting adman these days, he is not really out of a job; he is simply getting ready to set up shop. "In due course," Harper announced, "I shall make known the program of Marion Harper & Associates Inc...
Last year Los Angeles-based Arrowhead & Puritas Waters Inc., the industry's front runner, increased both its sales ($15,650,000) and profits ($1,342,596) by 15%. In doing so, the 74-year-old company sold 43,325,000 gallons, partly from springs in the San Bernardino Mountains, partly from five distillation plants and partly from de-ionizing plants, which yield the mineral-free water favored by commercial customers. Runner-up Sparkletts Drinking Water Corp., a subsidiary of Foremost-McKesson, boosted its revenues from $12 million to an estimated $13 million...