Word: ince
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Dates: during 1960-1969
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...second television teasers to pique interest in its brand-new Javelin specialty car, American Motors Corp. last week launched a nationwide advertising campaign designed to put the company on the road to recovery. To plug its 1968 models, the automaker is relying on 18-month-old Wells, Rich, Greene, Inc., which was already Madison Avenue's hottest new ad agency (other clients: Braniff airlines, Benson & Hedges 100s) when it picked up A.M.C.'s $12 million account last June. The full measure of the agency's upstart audacity will become evident by the time its client...
Also taking a few swipes at the Big Three is Sweden's Volvo, the third largest auto importer (after Volkswagen and Opel), whose upcoming ad campaign is being handled by an even newer agency, Manhattan's Scali, McCabe, Sieves, Inc. To push Volvo, its only commercial account (approximate billing: $3,500,000), the ambitious, five-month-old agency is carrying on a Volkswagen-style campaign extolling Volvo's durability, high gas mileage, out-of-the-past lines and resistance to annual model changeovers. One Volvo ad pictures an all-paper car, which is pointedly described...
Died. Harry Elmer Humphreys Jr., 66, president (1949-57) and chairman (1951-65) of Uniroyal Inc., formerly U.S. Rubber Co., third largest U.S. rubber producer, who rose from secretary of Christiana Securities, the Du Pont family holding company, to head the Du Pont-controlled rubber firm, where he overcame a late start in postwar expansion and more than doubled sales (to $1.2 billion) before retiring; of a heart ailment; in White Plains...
Finances or Forks. Sometimes plucking recruits straight from high school, Gordy's International Talent Management Inc. puts new Motown performers through a show-biz finishing course for up to six months, teaching them how to dress, carry themselves, perk up their acts with a little choreography, and handle finances or even forks. Motown performers have many of their numbers custom-tooled by Gordy's own staff of songwriters and producers, led by the gifted team of Brian and Eddie Holland and Lament Dozier (Stop in the Name of Love, Baby Love). Where many recording companies market disks...
...over their crazy-quilt acquisitions varies widely. Many of the leading ones keep their headquarters remarkably lean. Litton is proud of the fact that it runs its far-flung empire with a central staff-secretaries and all-of fewer than 250 people. Chairman Rupert C. Thompson Jr. of Textron Inc., a $1.1 billion-a-year complex that makes everything from Sheaffer fountain pens to Bell helicopters, houses his entire headquarters in 1½ floors of a small office building in downtown Providence. So decentralized is Dallas' fast-growing Ling-Temco-Vought that it sets up its subsidiaries in seven...