Word: ince
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Dates: during 1960-1969
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Ralph Davidson, 39, was born in Santa Fe, N. Mex., and grew up in Los Angeles, graduating with an A.B. in international relations from Stanford University in 1950. He joined Time Inc. four years later. After various jobs in the advertising-sales field, he became our European advertising director in 1962. His present job, and that of TIME International, was defined some years ago by Henry R. Luce: "To put into the hands of anyone who wishes to read it, wherever in the world he may be, a copy of the unexpurgated standard edition of TIME in English, not later...
Conscious of the distance he must travel, Romney last February hired Campaign Consultants Inc., a Boston-based firm operated by Lawyer David Goldberg and others who ran the masterly write-in campaign that gave Henry Cabot Lodge a surprising 12,000-vote victory in New Hampshire's 1964 primary. Goldberg's workers ceaselessly prowled the state for weeks in an effort to make contacts for Romney, and now, says Goldberg, "there's more organization for Romney than most people have two months before the primary." He may need it. Nixon for President Committee Chairman Dr. Gaylord Parkinson...
...mixture works. Circulation has climbed every month for the past 28 months, now stands at 1,050,000. (More than 25% of the readers are women.) In 1962, Esquire, Inc. lost $431,175. Last year profits totaled...
...managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table of contents instead of simply choosing among stories suggested by contributors. Each Friday, Managing Editor Byron Dobell and six editors drift...
...Trace of Water. The first aspirin was made by Germany's Bayer company, and its U.S. descendant (a division of Sterling Drug Inc.) today charges six to ten times as much as no-name brands. To justify the difference, Bayer contrasts U.S.P.*minimum standards with its own. Before tableting, says U.S.P., the basic chemical must be in tabular or needlelike crystals or crystalline powder; to produce a dependable dissolving rate, Bayer requires a special flake shape and needle shape (slender, tapered at both ends). U.S.P. permits .5% moisture and weight loss on drying; Bayer will tolerate none. U.S.P. allows...