Word: ince
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Dates: during 1970-1979
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...celebrate the Bicentennial, Michael O'Leary, president of Philadelphia Resident Astrologers Inc., decided to have various seers, psychics and stargazers of his acquaintance predict the nation's next 100 years. The prophecies were sealed in a 3½-ft. steel cylinder and buried 25 ft. beneath Chestnut Street...
Aside from ripple control, so far the most feasible system for managing electrical load may be one developed by a firm based in Cambridge, Mass., called American Science & Engineering Inc. Its method, a bidirectional power-line carrier, is currently undergoing testing in homes in New Jersey and Wisconsin. The system costs $175 per installation, v. $79 for the ripple controller. But it allows for two-way communication between a utility and a household with two apparent advantages over ripple control: meter information can be conveyed directly through the system, thus obviating the need for an extra meter and someone...
...commercials, more than one viewer has noted his resemblance to the chickens he sells. Yet, thanks to some brilliant Madison Avenue copywriting ("It takes a tough man to make a tender chicken," "My chickens eat better than you do") and believably homespun performances by the unlikely actor, Perdue Inc. has become the fastest-growing U.S. chicken producer...
...rescued his chickens from the anonymity of commodity marketing by putting his name on them. In 1971 he went to Madison Avenue. He devoured tomes on advertising, picked the brains of journalists and broadcasting executives and interviewed dozens of admen before choosing the firm of Scali, McCabe, Sloves Inc...
Today Perdue spends $1 million a year on advertising. In 1964 he employed 265 people, today nearly 3,200. Perdue Inc. supplies chicks and feed to 900 contract growers, who raise the broilers for a fee of about a dime each. "We mix our own grain," says Perdue. "We have our own poultry veterinarians and nutritionists. We leave no stone unturned in getting the best product...