Word: ince
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Dates: during 1970-1979
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...Frankly, the large response surprised me a bit," recalls Roy Larsen, the magazine's first circulation manager and now a vice chairman of Time Inc. "Of course I was quite pleased so many accepted, since it showed a lot of people believed in us and in what we were trying to do." He best remembers the faith shown by a young American priest, whose check was accompanied by a note ordering "the renewal of my subscription for life and forever." Decades later this subscriber, Francis Cardinal Spellman, informed Larsen that his copy of TIME was still arriving regularly. Indeed...
Rohr and Hall formed a new company, Seat-of-the-Pants Management, Inc., to market the item...
...founding genius dies (Helena Rubinstein and Max Factor have been absorbed by conglomerates, and are in varying degrees of trouble now). Through all the turmoil, a few cosmetics firms have catered to the narcissistic tastes of the "me generation" skillfully enough to keep growing rapidly; and one, Revlon, Inc., has developed into a General Motors of beauty...
...popular-priced field, Avon still holds a lead, though Revlon has been catching up. In the rush to sign up big-name clothes designers to put their names on perfumes, other firms have been quite as aggressive as Revlon. Revlon bagged Bill Blass, but Norton Simon Inc., parent company of Max Factor, got Halston, and Helena Rubinstein took Anne Klein. Calvin Klein has built up a big business operating...
...recession fears. Though some detect a one-last-fling attitude on the part of customers, many merchants have been notably cautious in stocking up, largely because high interest rates make borrowing to carry a large inventory too much of a risk. Says Leonard Lauder, president of Estée Lauder Inc., Revlon's toughest rival in the high-priced end of the cosmetics business: "The thing I predict with absolute certainty for this Christmas is that the people who wait until Dec. 24 to do their shopping will find the shelves bare...