Word: ince
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Dates: during 1970-1979
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...industry's cost of earning those profits. Last year's industrywide return on investment of 9.6% was not nearly as good as the automakers' 14.6% and barely better than the 9.5% earned by chemical companies. Over the past seven years, according to Data Resources Inc., a firm of economic analysts, domestic oil companies have averaged slightly less than a 9.4% return on investment, about on a par with the nation's 600 largest manufacturing firms...
Through its recording and Universal film subsidiaries, MCA Inc. has produced some of television's more violent programs (Baretta, Kojak), some very slick and successful flicks (The Sting and, above all, Jaws) and a stack of million-selling gold records, by Elton John and Olivia Newton-John among others. But entertainment alone has not satiated MCA's voracious appetite for acquisition. It also has pushed into computer services, retail gift stores, publishing (Putnam) and finance (Colorado's Columbia Savings and Loan). Last week MCA decided that all these things would go better with Coke. It offered...
...they are merely trying to give readers the newspapers they want. Old-fashioned journalists, however, believe newspapers are primarily supposed to give readers the news that is important. Those notions are not always mutually exclusive. The Los Angeles Times paid $35,000 this year to have Lieberman Research West, Inc., find out how the paper could be revamped to win new subscribers. One Lieberman recommendation has been adopted: folding subscription cards into the paper. Reports Editor William F. Thomas: "We found that what our market wants most out of the newspaper is what we basically produce: news...
International Relations Council, Inc...
Johnson, who may give another party after the Penn game on November 5, would like to see Saturday's profits of about $100 go toward entablishing a student-run "Harvard Party Company Inc.," which he envisions as "an efficient organization in the business of putting on great parties...