Word: inces
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Dates: during 1950-1959
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Guilty Cokes. One MR outfit, Social Research Inc. of Chicago, set out to discover what was wrong with tobacco advertising by learning why people smoke. It did not need to go so deep into unconscious symbolism as the Freudians, who see the cigarette as a nipple substitute. Its psychologists found just what was needed at the preconscious level: "Americans smoke to prove they are people of virile maturity. They see smoking as proving their vigor, potency." This, explained Social Research, "is a psychological satisfaction sufficient to overcome health fears, to withstand moral censure, ridicule, or even the paradoxical weakness...
...April 11, 29 days after the accident, W. B. Converse, manager of Kellogg's nuclear division, made a routine visit to the Houston plant. The monitoring instruments told him that something was wrong. He shut the plant and called in experts of Tracerlab Inc. to check and decontaminate. He did not report the spill to the Atomic Energy Commission. The other Kellogg people tried to keep it quiet too-no easy job. The Tracerlab men with their instruments attracted unavoidable attention, and rumors flew thick. Both the Northway and McVey houses proved to be radioactive. So were the hair...
...General Dynamics Corp. showed a profit rise of 103% (from 56? to $1.13 a share) on a sales increase of 93%. The Union Pacific Railroad Co. increased its profits from 67? a share to 73?, and Northern Pacific Railway profits rose from 54? to 73?. Earnings of Mack Trucks, Inc. rose 33% above the 1956 first-quarter level (from 89? to $1.18 a share...
Spiraling Costs. Not all companies were spared the profit squeeze. Earnings of Eastern Air Lines, Inc. and National Airlines, Inc. were down, reflecting the spiraling costs that have hit many airlines...
...Automatic Teamaking. An automatic teamaking machine has been developed by Food Machinery & Chemical Corp. for the Tea Council of the U.S.A., Inc. and the National Restaurant Association. By infusing fresh tea with 200° F. water, the stainless-steel pushbutton brewer makes 500 cups of hot tea or 400 glasses of iced tea an hour. Teamen see a potential market for the $850 machine in 241,000 high-volume restaurants, note that tea is one of the most lucrative restaurant items, with iced tea grossing an 85% profit. Using a pilot model, one restaurant boosted hot tea sales 125%, iced...