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...brands face abroad? People outside the U.S., and especially in Europe, are increasingly telling pollsters that they no longer like or feel good about familiar U.S. brands, including Coca-Cola, McDonald's, Marlboro and Heinz. A poll of 8,000 consumers in eight nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble and Kraft has taken a substantial...

Author: /time Magazine | Title: Marketing: Branding America | 2/20/2005 | See Source »

...bonds and cash. Yet often they don't. Enter life-cycle funds. Investors pick a fund based on the year they plan to retire and let a professional manager do the rest, gradually swapping investments as the years go by. Michael Porter, senior research analyst at investment tracker Lipper Inc., calls it "fast-food investing...

Author: /time Magazine | Title: Money: The Life Cycle | 2/20/2005 | See Source »

...firm of Sasaki Associates, Inc. has been chosen to modify the building, which has not been significantly renovated since the 1960’s. Sasaki has previously designed fitness facilities at MIT and Brandeis University...

Author: By Nina L. Vizcarrondo, CRIMSON STAFF WRITER | Title: Hemenway Gym Slated for ‘State of the Art’ Upgrade | 2/14/2005 | See Source »

Student-teacher disputes can quickly escalate into legal challenges or the threat of them. The fear of litigation that has given rise to the practice of defensive medicine prompts educators to practice defensive teaching. According to Forrest T. Jones Inc., a large insurer of teachers, the number of teachers buying liability insurance has jumped 25% in the past five years. "A lot of teachers are very fearful and don't want to deal with it," says Roxsana Jaber-Ansari, who teaches sixth grade at Hale Middle School in Woodland Hills, Calif. She has learned that everything must be documented...

Author: /time Magazine | Title: Parents Behaving Badly | 2/13/2005 | See Source »

After graduating from Harvard last spring, Ruggiero did not go straight to post-collegiate hockey, but decided instead to enter the working sector. After accepting a job with the commercial real estate firm Meredith and Grew, Inc., Ruggiero kept her hockey skills sharp by occasionally practicing with the Crimson...

Author: By Gabriel M. Velez, CRIMSON STAFF WRITER | Title: Mixing It Up, Making History with the Big Boys | 2/10/2005 | See Source »

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