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...father, Bernard Goldhirsh, made his fortune after founding Inc. magazine, which he sold for an estimated $200 million...
Director of Athletics Robert Scalise and Donato’s agent, Peter Fish of Global Hockey Consultants Inc., did not return several calls seeking comment...
Fudge is chair and CEO of Young and Rubicam Inc., a major marketing and communications firm. She attended Simmons College and then graduated from Harvard Business School...
...critics say websites like Neopets enable advertisers to skirt TV-industry practices that alert children to commercials with bumper announcements like, "Hey, kids, we'll be right back after these messages." Neopets Inc. press materials declare that advertisers can embed their brands "directly into entertaining site content." The practice isn't illegal, and Dohring says Neopets complies with the Children's Online Privacy Act, which bars companies from collecting personal information from Internet users under 13. Still, by embedding brand characters into games and activities, the ad "just goes unnoticed by the child, much less the parent," says McNeal...
Whatever one's opinion of it, the Neopets franchise is expanding. Neopets Inc. has revenues of more than $15 million annually and is turning a profit after just four years in business, says Dohring. Neopia now exists in nine languages, including Chinese (Dutch is next). The company is growing with a line of merchandise, including stuffed animals, toys and a trading-card game. Fueling that growth is Dohring's advertising pitch, which has attracted some major, if reticent, clients. Disney, General Mills and Universal Pictures, contacted by TIME to discuss their business with Neopets, declined to comment. Asked about McDonald...