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So is WP7 an iPhone killer? (Like you weren't wondering that.) No, but every other company, including Apple, will be racing to catch up with it. It's a bit surreal to lust for a Microsoft product, especially a Windows phone, but come Christmas, I'll be first in...

Author: /time Magazine | Title: Shout Hallelujah, Come On, Get Appy | 3/1/2010 | See Source »

That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

"Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

The recently-passed Senate “jobs bill” might as well have been nicknamed the Senate “let’s-keep-our-jobs” bill. With 70 Senators voting for the $15 billion legislation, including 13 Republicans, the verdict represented welcome progress for...

Author: By The Crimson Staff | Title: Much Ado About Nothing | 3/1/2010 | See Source »

With the understanding that senators are held hostage by larger political dynamics, Brown’s true test of bipartisanship will come when he casts his vote in favor or against a number of larger pieces of legislation—including those focused on health-care, immigration, climate change, ?...

Author: By The Crimson Staff | Title: Much Ado About Nothing | 3/1/2010 | See Source »

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