Word: indexation
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Dates: during 2000-2009
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...first step to cleaning up greenwashing is to identify it, and Tuerff and his partners have hit on an innovative way to spotlight particularly egregious examples. They've launched the Greenwashing Index www.greenwashingindex.com) a website that allows consumers to post ads that might be examples of greenwashing and rate them on a scale of 1 to 5--1 is a little green lie; 5 is an outright falsehood...
...Internet to truth-squad misleading ads; with a simple Web search, any consumer can find out if a car manufacturer hyping its fuel-efficient hybrids actually earns the majority of its revenue selling gas-guzzling trucks and SUVs. "We try to make it a little more transparent with the index," says Kim Sheehan, a communications professor at the University of Oregon and a co-founder of the site. "It teaches people to be a little more cautious about the claims they hear...
...worst housing slump since the Great Depression--prices are down 18% since mid-2006, according to the S&P/Case-Shiller national index--has made once safe mortgages look perilous and Frannie's capital cushion look alarmingly skimpy. In July, in another of his Sunday bombshells, Paulson asked Congress for the authority to do (and spend) whatever it took to keep the companies from going under. He soon got what he wanted, and he said he hoped that alone would be enough to see them through. But after taking a closer look at the exact state of their capital reserves and watching...
...Obesity is a major public health crisis in the land of the free, and it brings with it a host of undesirable complications and hidden costs. In 2007, almost two-thirds of all American adults were either overweight or obese, and about 30 percent had a body mass index (BMI) of over 30, generally considered the threshold for clinically significant obesity. This epidemic has been associated with a wide variety of high-risk side effects, including ischemic heart disease, congestive heart failure, high blood pressure, and diabetes. Medical obesity leads to a 200 to 300 percent increase in the risk...
...Indeed, the judges' decision notwithstanding, there's little evidence that Thailand's political crisis is set to end anytime soon. And that's bad for Thai business. Since the PAD rallies began, the country's benchmark stock index has plummeted nearly 25%. After several nations issued travel warnings for Thailand last week, following a fatal street battle in Bangkok between rival groups of political demonstrators, many tourists have canceled trips, depriving the country of badly needed income...