Word: indexed
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Dates: during 1940-1949
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...business to hurt people's feelings, movie-making has been an industry in sneakers, carefully and profitably tip-toeing around any problem liable to jar the customer's ego. During these 40-odd years, Hollywood has kept its eye fixed steadily on the Box Office as the one valid index of public morality and has consequently built up a picture of American life which is as false as it is glossy and as harmful as it is complacent. Now, at last, this bright veneer shows signs of wearing thin. Movies are beginning to talk in earnest and without apologies about...
Since the pitching surface is rough, the experts find the best technique is to encircle the penny with the index finger and then roll it in the general direction of the ledge, preferably with a sweeping motion from the side which is more conductive to learners. On a smooth surface, a tossing, rather than a rolling method is recommended, but on a rough surface one never knows which way the penny will bounce when it lands...
...lower. Most of the major tiremakers had introduced low-priced tires and even some automakers were joining the parade: some "extras" became standard equipment. This week General Motors Corp. cut its auto prices from $10 to $40 as G.M. wages (tied to the cost-of-living index) came down 1? an hour...
...Chairman Nourse dozing a bit himself? Most Government economists and almost all businessmen had been banking on a strong spring upturn to check the recession. So far, no sizable upturn had come. Instead, production in April (as measured by the Federal Reserve index based on the 1935-39 average) had tumbled another 5 points to 179. The index stood a full 16 points below last November's postwar peak of 195. This was the sharpest five-month drop since the 1945 reconversion shakeout after...
Like the charmed rats of Hamelin, Americans scamper to follow the compelling advertisement, convinced that it would be disloyal and remiss not to "remember mother," assured that one remembers best with cash, once a year. The business index will rise perceptibly, the sweet smell of roses and caramels will steep the land, but on Monday mother will be back at the washtub or Garden Club, bored, neglected, and tired. --from the May 9, 1947, CRIMSON