Word: indexes
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Dates: during 1940-1949
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From the acts and opinions of their Congressmen the U.S. people last week could piece together an authoritative index of some problems they fare in 1943. No paramount issue of U.S. policy, foreign or domestic, had yet been placed for action before the new and determined 78th Congress, but the Senators and Representatives were making news all over the lot. Some was good, old-fashioned rowdy Congressional news which revolved around personalities; some reflected the serious tone of a Congress engaged...
Chicago's A. C. Nielsen Co., whose food, drug and liquor indexes are gospel to U.S. merchandisers, announced the coming of age of its Audimeter, a gadget installed in radio sets that keeps an exact record of the radio's tuning. Seven big-time clients-and their ad agencies are already using the Nielsen Radio Index based on the gadget...
...addition to its detailed tuning record, the Nielsen Radio Index can claim a further advantage over radio's two most successful audience surveys, the Crossley and Hooper, which get their information by telephone: the Nielsen Audimeter can tap the great rural majority of radio homes which are without telephone service. But not even the Audimeter can tell whether anyone is listening to a turned-on radio...
...Hygiene Department and the Athletic Association have adopted the Step Test's determination of the average student's fitness, and this fall all Freshmen whose rating was 75 or below, just under the College average, have been required to attend conditioning classes four times a week. The physical efficiency index has thus replaced the posture grade of recent years as the sign of the need for special exercise. Dr. Brouha expressed the difference in the two different methods this way: "It's just like a car; you can't tell whether it has the power by just looking...
...unfit person. Drs. Robert E. Johnson, Robert Darling, and Brouha found that it was possible to get a satisfactory estimate of general fitness by measuring the heart rate at three convenient intervals during recovery after work. And a general formula was worked out by which a "fitness index" is defined as duration of a standard exhausting exercise in seconds divided by the sum of three pulse counts during recovery...