Word: indiana
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Dates: during 1930-1939
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...Rockefeller knew very well that the happy family was not going to compete with itself. Shrewdly he had divided up the functions of the Trust so that each subsidiary dominated its field strategically. The Pacific Coast was, and is, ruled by Standard of California, the Midwest by Standard of Indiana, New England and the Atlantic Seaboard by Standard of New York and Standard of New Jersey. Each agreed to keep out of the other's backyard. The backyards became less clearly defined when huge, puissant Standard Oil of New Jersey chafed under restrictions limiting its domestic retail market while...
Esso built three service stations in St. Louis, painting the pumps and buildings red, white and blue-the precise colors of Mr. Seubert's stations. Although Esso displayed signs reading NOT CONNECTED WITH STANDARD OIL CO. (INDIANA), Mr. Seubert was furious. Last week he marched into a St. Louis Federal Court to file the first big lawsuit ever to disturb the live-and-let-live peace of the Standard Oil companies...
...Teagle's trademark "Esso," complained Mr. Seubert, was merely the letters "S" and "O" spelled out. Standard of Indiana had been marketing "SO" oil & gas for 40 years. Therefore Standard of New Jersey, in advertising "Esso," was blatantly appropriating "without expense, fraudulently and unfairly, the goodwill, reputation, celebrity and public confidence which the plaintiff has built up." Mr. Seubert asked the court to enjoin the intruder from selling "Esso" products in any of the 14 states served by Standard of Indiana...
...Seubert. It reported earnings for 1934 of $45,619,000 against only $25,000,000 in 1933. Mr. Seubert was pleased because his company owns 1,778,973 shares-not very much less than the holdings of John D. Rockefeller Jr. (2,142,422 shares). From this stock, which Indiana Standard acquired in 1932 by selling foreign oil properties to New Jersey Standard, Mr. Seubert last year counted $2,224,000 dividends into his cash till...
...Jeremy Belknap Prize of $50 for the best French composition written by a first-year student in Harvard College or in the Engineering School has been awarded to Gordon Myron Messing '38 of Indianapolis, Indiana. Honorable mention went to Daniel Thomas Skinner '38 of Boston and to Gordon Bell Allan '38 of West Medford...