Word: indianism
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...sure, the image of a luxury brand requires delicate and careful grooming. And while Tata and other Indian manufacturers could soon be world beaters in producing ultra cheap cars, their track record in running a luxury auto brand is untested. At the same time, however, America's Ford has not exactly made a great success of Jaguar over the past few years: that's one reason the company is selling it. And when it comes to hotels, the Taj chain owns, among its wide range of properties, some of the most luxurious hotels in the world. It is also expanding...
...management abilities. "My concern is perception," he said. "And perception is reality." Pippa Isbell, an Orient-Express spokesperson, says that "our letter was purely based on business rationale." Orient-Express, she says, owns properties around the world, and the company's decision to decline a closer relationship with Indian Hotels "is not related to the fact that the company is Indian but is based entirely on the rationale that their dominant business in India is not a strategic fit with our business...
...days later Indian Hotels, which owns the luxury Taj hotel chain and is itself a branch of the Tata empire, was told its overtures to New York Stock Exchange-listed luxury hotel and cruise firm Orient-Express were unwelcome - and potentially damaging. Indian Hotels recently upped its stake in Orient-Express to 11.5%. But Orient-Express CEO Paul White, in a letter to Indian Hotels Vice-Chairman R. K. Krishna Kumar, wrote that "any association of our luxury brands and properties with your brands and properties would result in a reduction of our brands and of our business and would...
...Indian Hotels' Kumar told TIME that his first reaction upon receiving the letter "was that Paul White could not possibly have drafted [it]... I came to the conclusion that the person who drafted this letter needs counseling." Indian Hotels, he said, had proposed a friendly partnership in which each company would take an equity stake in the other, share expertise but remain independent. "At no time did we moot the the idea of a merger," Kumar says. White's letter, he says, "will go down as one of the most uncivilized exchanges of views between two companies in the 21st...
...Many Indians shared Kumar's sense of outrage. Commerce and industry minister Kamal Nath warned that, "There cannot be any discrimination against outward investment from India." In an era of globalization, he said, "trade and investment [is] a two-way street." Industrialist Venugopal Dhoot, who heads the Associated Chambers of Commerce and Industry of India, told the Press Trust of India that Orient-Express had shown "arrogance toward one of India's most respected business houses." The discriminatory tone of Orient-Express's letter was "close to racism, barely camouflaged in the language of branding," opined an angry editorial (entitled...