Word: indianism
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...Russia (whose eastern extremities stretch to the same longitudes as Japan) are seen as European in orientation, but places like Israel and Syria, which shares a border with Turkey, somehow make the cut. So do 41 other countries, grouped into five regions: Southeast Asia, Northeast Asia, Central Asia, the Indian subcontinent and Himalayas, and the Middle East...
...scotch-whisky producer Whyte & Mackay by his UB Group, based in Bangalore, India. United Breweries has come full circle since the days of empire, when the firm was founded by Scotsman Thomas Leishman in 1915. It wasn't until India gained independence from Britain in 1947 that the first Indian director was appointed--Vittal Mallya, Vijay's father. Vijay Mallya has spread UB's global reach, and taking over production of some of Scotland's most treasured whiskies could be his most audacious move...
Vijay Rekhi, president of United Spirits, counters that the Europeans have put up an "invisible barrier" to trade by refusing to even call the stuff made in India by the name whisky. Most Indian whiskies are made from sugarcane molasses, but if they aren't made from grain and matured for a minimum of three years, they can't be labeled whisky in the E.U. "You can call them Indian spirit, you can call them rum," says Rick Connor, director of public affairs for Chivas Bros. "We do object to calling them whisky." That definition, Rekhi says, blocks UB from...
...definitional barriers based on geography or substrates," he says. "Whisky cannot ring-fence itself." Yes it can--and should--according to rebuttals from the scotch side. "Rules are there to protect consumers," said Mike Keiller, CEO of Morrison Bowmore. "I would have grave difficulty for something called Indian whisky made that way to sit alongside my Bowmore...
...Alan Gray, author of the Scotch Whisky Industry Review for Edinburgh analysts Sutherlands. "It has brands like Whyte & Mackay. And the Isle of Jura and the Dalmore single malts are the icing on the cake." The acquisition also provides UB with a ready supply of scotch to blend into Indian whisky and to export to India and China. UB plans to double production at the Invergordon distillery within a year, creating the biggest whisky plant in the world...