Word: indianism
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...passion that nobody has previously dared. Thus the campfire dirge Five Hundred Miles becomes a spine-tingling R&B ballad, dripping with anguish. The Beatles' chirpy Can't Buy Me Love is transformed into a complex jazz exercise, incorporating some of the Karnatakan rhythmic phrases of Ponnudorai's South Indian ancestry. The Cascades' saccharine Rhythm of the Rain metamorphoses into the purest Burt Bacharach, with unexpected chord changes and lush melodic lines...
...June congress; their noses are so precious that IFF prohibits more than two from ever traveling on the same plane. In addition to trading tips on new smell-rendering techniques and technologies, these wizards of whiff will toss around novel scent combinations employing hydroponic vegetables, Chinese herbs, Indian spices and other recent additions to their olfactory palettes...
...primary tool, a solid-phase microextractor, is a $100 penlike device that can record the specific molecules present around anything with a smell. Fennel, cucumber, melon, tomato leaf, black plum and hydroponic celery might soon start to show up as notes in consumer fragrances. Scent notes of Japanese ginger, Indian mango, lantana leaves, evening maiden orchids and pickled jalapeño peppers could also appear in the next generation of soaps and shampoos...
...crucial competitive advantage. The fastest-growing markets are in Eastern Europe, Latin America and Asia, and the fragrance giants hope their staff's noses and palates are global enough to understand their new customers. At Givaudan the CEO is French, the CFO Swiss, the head of fragrance Indian, and the flavor director Mexican. IFF has an American CEO and a Frenchman and Argentine in charge of fragrances and flavors, respectively...
...Diana L. Eck, professor of comparative religion and Indian studies and a Harvard Divinity School faculty member, will be the committee’s new chair. Eck previously chaired the committee from...