Word: indianism
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Aceh did exist, of course, but with 166,000 dead or missing it had borne the brunt of the Indian Ocean tsunami, triggered by a 9.15-magnitude earthquake off the Indonesian coast on Dec. 26, 2004. It was a truly international catastrophe: the tsunami struck 13 countries, killing 226,000 people of 40 nationalities. Five years later, a first-time visitor to the worst-affected countries - Indonesia, India, Sri Lanka and Thailand - might find the wave's terrible path hard to detect, thanks to a multinational, multi-billion-dollar reconstruction effort. Across Aceh, thousands of houses were built with foreign...
...What they're drinking, however, are well-established Indian brands, not imports. The U.S. exported only about $1 million worth of whiskey to India last year, just 1% of total U.S. whiskey exports and an even tinier fraction of the $7.5 billion Indian whiskey market. Coleman is hoping to change that. In October, his trade group organized a three-city tour of India to introduce Indian consumers to the pleasures of bourbon, rye and other American whiskeys. At the New Delhi event, the New York City bar legend Toby Cecchini, who is credited with inventing the Cosmopolitan, mixed classic cocktails...
...producers like Jack Daniels and Jim Beam can afford to make a go in India on their own, and usually only with their premium labels. Although single-malt is a new status symbol in India, Scotch-whisky producers have been similarly frustrated in their efforts to crack the Indian market. In response to complaints at the World Trade Organization, India has lowered its base tariff, but alcohol importers and trade representatives from the U.S. and E.U. are pressuring India to lower taxes even further...
...meantime, beer companies have found other ways to get their products into Indian glasses. Brewers have used joint ventures, dedicated local breweries and local contract farmers to expand distribution and lower their costs. SAB Miller, for example, contracts 10,000 farmers in the northern Indian state of Rajasthan to grow barley for all the beer they sell in India - including Foster's, which is branded as Australian but brewed in India. The company has been operating in India since 2000, and last year made a profit of about $7.5 million on $230 million in revenue - enough to convince...
...more than double to $630 million by 2013. "There's a complete turnaround," says Gianander Dua, an importer based in New Delhi. He represents not just French and Italian wines but also those from Argentina and Austria, which are much smaller wine-exporting countries. They all see the Indian consumer as a safe harbor in a global recession, Dua says. "The buying capacity in India is there." (Read "Recession? Not in New Delhi's Luxury Stores...