Word: indianness
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...much a game of hide-and-sing, but on Dec. 9 the graceful septuagenarian will step out from behind the silver screen to give a performance in Belgium, at the Centre for Fine Arts (Palais Des Beaux-Arts, Bruxelles) in Brussels. The concert is part of a festival of Indian art and culture organized by bozar with the Indian Council for Cultural Relations, and it runs in Brussels through January. The festival also includes a rare retrospective of master filmmaker Satyajit Ray and ends with a performance from renowned tabla virtuoso Zakir Hussain. For complete program listings, visit bozar.be...
...without a homegrown star to inspire the masses, basketball officials fear that the sport won't gain traction. "[Cricket legend] Sachin Tendulkar is a household name, whereas hardly anyone out there knows me," complains 6-ft. 5-in. Jaishankar Menon, a former standout on the Indian national team. Another foot would surely help him. "What we need now is a Yao Ming," says Sharma, the Indian roundball raja. "Once Yao played in the NBA, the color of China changed. It became a basketball nation. If we have an Indian playing in the NBA, the color of this country will change...
...with the help of several marketing partners, is searching for that Indian star. In December the league will dispatch a group of top executives to the subcontinent for its first Indian basketball summit. They will finalize initiatives like coaching clinics, refurbished neighborhood courts and youth- development camps. The NBA is talking to Time Warner (the parent of Time) about producing hoops-related programming on Pogo TV, the company's Indian children's channel, and to espn Star Sports, a joint venture of Disney and News Corp., about increasing the league's presence on the network's Indian sports channels...
...pairs of a $189 limited edition, India-only Garnett basketball shoe, stitched with the country's orange, white and green colors and its iconic symbol, a tiger. Betting in part on a basketball explosion, Reebok, which Adidas purchased last year, recently announced it would more than triple its Indian stores, to 1,100 locations...
Basketball is slowly creeping into the culture. Several recent Bollywood blockbusters have featured basketball: in Koi ... Mil Gaya (I Have Found Someone), aliens visit the nerdy hero and give him Jordanesque abilities. Once aliens like your sport, you have arrived. Indian cell-phone carriers have featured kids shooting hoops in recent TV spots. "As a business opportunity, the potential is huge," says Anil Kumar, president of SportzIndia Management, a marketing and consulting firm. The key for the NBA, Kumar insists, is TV saturation. "Cricket on the small screen? It's impossible to see the ball. You have to do replays...