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AHMEDABAD, India — Q: What edge do American students have over their counterparts in Indian schools...

Author: By Ashin D. Shah | Title: (e.) None of the above | 7/31/2009 | See Source »

...Western culture” is perhaps the greatest marketing success story in history. In India, working for an American company serves as a source of pride. American designers—the so-called “high-end brands”— flood the malls, and some Indian retailers advertise items as “export quality,” a label that marks clothing deemed suitable for only the most fashion-savvy...

Author: By Ashin D. Shah | Title: The Allure of Western Culture | 7/29/2009 | See Source »

...need the infusion of Western culture as a step toward “civilization,” when their own culture predates Western ideas by several millennia (so forgo any “White Man’s Burden”)—and at the other, that India is still stuck in its past, and likes it that way. Arranged marriage is out, the once exceptional “love marriage” now almost the rule. More women work outside the home, and a recent high court decision decriminalized homosexuality. Clubs, bars, and restaurants cater to both...

Author: By Ashin D. Shah | Title: The Allure of Western Culture | 7/29/2009 | See Source »

...Whether Indians truly want the infusion of Western ideas is still unclear. Do they genuinely like The Hangover, or does its association with Western culture simply contribute to India’s own credibility as “modern”? In countries like India, citizens deserve to make their own decisions about pop cultural preferences and tastes. Portraying Western culture as inherently superior—and the only legitimate form of modern culture—infringes upon that right...

Author: By Ashin D. Shah | Title: The Allure of Western Culture | 7/29/2009 | See Source »

...India is not a colony to be ruled or a market to be capitalized, but a country of its own, with unwritten stories of slumdog millionaires that outnumber America’s four-to-one. Why say that India lags a decade behind the U.S., when its course should be its own? History has already written the American path toward economic and cultural modernization. Now, let India have its turn...

Author: By Ashin D. Shah | Title: The Allure of Western Culture | 7/29/2009 | See Source »

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