Word: indigo
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...company called Fair Indigo: Style with a Conscience hopes to do for apparel workers what fair-trade coffee has done for farmers. Launched last September with a catalog (made from postconsumer recycled paper, of course) and a website, Fair Indigo is one of the first mainstream fair-trade apparel brands in the U.S., on the heels of several recent European start-ups, most notably Britain's People Tree and Gossypium...
This concept seemed like a no-brainer to Fair Indigo CEO Bill Bass, a former Army paratrooper raised in Knoxville, Tenn., who worked for the U.S. Department of Education before entering the business sector. "It's hard for me to feel right about not paying people fairly," he says. "But most apparel companies are focused on cutting the cost of production and see the people in their factories as commodities and replaceable parts." In 2005, Bass and three other executives from Lands' End, where he had been working as e-commerce chief, decided to leave the company...
...generous benefits. With their own capital, they assembled a staff of 30 (25 of whom used to work at Lands' End), but to this day, the founders still personally visit each factory on a regular basis. They also hand over 5% of the company's profits to the Fair Indigo Foundation, a not-for-profit organization dedicated to improving educational opportunities in the countries where the company's factories and co-ops are located...
...American politics. On the crimson, conservative end of the spectrum are those who adhere to the back-to-basics credo: Kids, practice those spelling words and times tables, sit still and listen to the teacher; school isn't meant to be fun--hard work builds character. On the opposite, indigo extreme are the currently unfashionable "progressives," who believe that learning should be like breathing--natural and relaxed, that school should take its cues from a child's interests. As in politics, good sense lies toward the center, but the pendulum keeps sweeping sharply from right to left and back again...
...take over the company's management. Rosso's oldest son Andrea, 28, is creative director at the group's surf and street-wear line 55DSL. Rosso is wearing his usual chief-executive attire: jeans, T shirt, Margiela sneakers. His favorite jeans are ones that have been dyed with indigo and dipped up to 16 times to achieve a dark blue color...