Word: indonesian
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...will be shrink-wrapped. But all that looks set to change with the success of Aksara (www.aksara.com). The independent bookseller is zeroing in on the niche markets of Jakarta's middle classes and catering to tastes once served only by retailers in nearby Singapore. With three stores in the Indonesian capital, Aksara (the name means "letter" in Sanskrit) also encourages shoppers to simply hang out and browse - a novel experience in Jakarta. But Aksara is hoping to do more than effect a revolution in local retailing practices. It also sees itself as being on a cultural mission, importing...
...will be shrink-wrapped. But all that looks set to change with the success of Aksara (www.aksara.com). The independent bookseller is zeroing in on the niche markets of Jakarta's middle classes and catering to tastes once served only by retailers in nearby Singapore. With three stores in the Indonesian capital, Aksara (the name means "letter" in Sanskrit) also encourages shoppers to simply hang out and browse-a novel experience in Jakarta...
...Winfred Hutabarat, compares the store to Collette in Paris, or 10 Corso Como in Milan. "We are a concept store selling a range of products," he says. "But whereas those stores have fashion as an anchor, ours is books." John McGlynn, publishing director of the Lontar Foundation, which translates Indonesian literature into English, describes Aksara as "a curator, choosing books and other things with a special appeal...
...Aksara's new role as a cultural producer is part of the allure. It recently launched a book on Indonesian architecture under its own imprint, and it's now working on a TV show about the creative process. Aksara Records, an offshoot, is about to release its eighth CD and recently entered into a distribution deal with Universal Music Group Indonesia. None of these works are designed to appeal to a mass audience but that isn't the point. "Aksara is more about the choice of music, the people and their vision," says Daniel Tumiwa, Universal's marketing director...
...Europe next spring. But some scientists think the threat is exaggerated. "Everyone seems to think that it's going to happen today or tomorrow," says Lucille Blumberg of South Africa's National Institute for Communicable Diseases. "It's not." All known human infections have been in Asia. An Indonesian father and son were hospitalized last week with symptoms of the disease, and China's health chief said the country would seal its borders if it found even a single case of human-to-human transmission. India and Taiwan have declared they intend to make generic copies of the anti-viral...