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...Next Gold Mine: Midlife as an IndustryFrom coast to coast, women of all backgrounds are essentially opening up the Great Midlife Lemonade Stand, taking the bitter taste of aging and making it sweet, satisfying. This is both noble and shrewd. Women like helping other women, and as it happens, just as women reach their moment of self-doubt, they also ripen into the perfect market segment. "You can make a ton of money," agrees Shellenbarger. "Let's face it. These women with their fat pocketbooks approach the age of 50 and lose their inhibitions. Imagine that! That...
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